How new people come to church for the first time
Now Crandall’s original study was done in the 10 years ago, when church growth scholarship was really studying the impact of such advertising. From research done some time ago and still in print from Amazon (Source:The Inviting Church, 1987 p. 44), here is what was found:
- 2% by Advertisement
- 6% by the Pastoral Invitation
- 6% by organized evangelism campaign
- 86% by friends or relatives