A medium (like Media) affects the message. This is pretty well
research theory. If it is true, how will the Christian message be affected by new media?
As communication theorist Marshall McLuhan argued, the tools we use to communicate a message can shape that message in ways we may or may not intend. If this is true then Christians have a duty to critically evaluate the effect of our media choices on our message. Do our
choices of media forms allow the message to remain Christian? Or are the tools with which we communicate at odds with the message of the Gospel?
This blurb, I got from somewhere (cannot remember where) brings up some great points and questions. It is great that someone is taking a look at this and studying it. It will be useful to learn from this type of research. But as I ran through my mind, I could not think of an occasion where the tools that (I and my church anyways) we have used have shaped the message in odd or negative ways. Maybe I am too close to see it if it is happening, or I am missing the point? Maybe I am not evaluating it correctly...I don't know.
I do appreciate the research he is doing. And will keep my eyes open. One big problem that people might run into is over emphasis on the Media and 'worshiping' the Media. This would be sinful. Another problem might be the overemphasis or dependence on the Media. If the message cannot go on due to technology, then that also would be an issue you might need to bring up!
But overall, I think Media can be a good thing. A. TO keep up and engage culture. b. Convenience- it helps keep organized and prep work faster
